{"id":555,"date":"2026-05-14T03:36:06","date_gmt":"2026-05-14T03:36:06","guid":{"rendered":"https:\/\/blackaha.com\/?p=555"},"modified":"2026-05-14T03:51:53","modified_gmt":"2026-05-14T03:51:53","slug":"why-traditional-marketing-fails-with-ai-shopping-agents","status":"publish","type":"post","link":"https:\/\/blackaha.com\/vi\/why-traditional-marketing-fails-with-ai-shopping-agents\/","title":{"rendered":"T\u1ea1i sao ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng l\u1ea1i th\u1ea5t b\u1ea1i tr\u01b0\u1edbc c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI"},"content":{"rendered":"

Traditional Marketing Doesn’t Work on AI. Shopping agents and pricing strategies are considered key factors in achieving effectiveness. As technology advances, the landscape of marketing transforms, leaving traditional strategies less effective, particularly when it comes to engaging with artificial intelligence (AI) shopping agents. Businesses introducing offers and promotions that were once successful are finding themselves lost in a sea of automated choices, leading to questions about the viability of age-old marketing tactics. This article explores the factors influencing this shift and how AI is reshaping the market dynamics entirely.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Traditional Marketing Doesn’t Work on AI. Shopping agents and pricing strategies are considered key factors in achieving effectiveness<\/h2>\n\n\n\n
\"T\u1ea1i<\/figure>\n\n\n\n

S\u1ef1 ra \u0111\u1eddi c\u1ee7a Tr\u1ee3 l\u00fd mua s\u1eafm AI<\/strong> \u0111\u00e3 t\u1ea1o ra m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng d\u1ef1a v\u00e0o s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed hay th\u1eadm ch\u00ed l\u00e0 c\u00e1c bu\u1ed5i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp, kh\u00f4ng c\u00f2n t\u1ea1o \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat nh\u01b0 tr\u01b0\u1edbc. Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb t\u1eebng \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ed9t ph\u00e1 nay \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. Vi\u1ec7c ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 mua s\u1eafm l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn \u0111\u1ebfn s\u1ef1 suy gi\u1ea3m n\u00e0y.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Hi\u1ec3u v\u1ec1 c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n\n\n\n

C\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI l\u00e0 nh\u1eefng h\u1ec7 th\u1ed1ng ti\u00ean ti\u1ebfn \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong qu\u00e1 tr\u00ecnh mua s\u1eafm, s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n ph\u00e2n t\u00edch l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 nh\u1eb1m \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00e1c tr\u1ee3 l\u00fd n\u00e0y c\u00f3 m\u1eb7t tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, nh\u01b0 c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. Xu h\u01b0\u1edbng chuy\u1ec3n sang mua s\u1eafm d\u1ef1a tr\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

Traditionally, consumers relied on marketed content to guide their purchasing decisions. They would respond to advertisements, blogs, and storefront displays, believing that the brand’s messaging aligned closely with their preferences. With the emergence of AI shopping agents, consumers are now inundated with tailored suggestions based on algorithms that interpret their previous interactions, search history, and even social media activities. Consequently, individuals become less reliant on traditional marketing messages.<\/p>\n\n\n\n

Do \u0111\u00f3, hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean nh\u1eadn th\u1ee9c, c\u00e2n nh\u1eafc v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111ang d\u1ea7n suy gi\u1ea3m. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c th\u00edch \u1ee9ng v\u1edbi b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb theo m\u00f4 h\u00ecnh \u201cm\u1ed9t k\u00edch c\u1ee1 ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3\u201d.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng trong th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c \u0111i\u1ec1u khi\u1ec3n b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/h3>\n\n\n\n

M\u1eb7c d\u00f9 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 \u1edf m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, nh\u01b0ng ch\u00fang ng\u00e0y c\u00e0ng t\u1ecf ra k\u00e9m hi\u1ec7u qu\u1ea3 trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c \u0111i\u1ec1u khi\u1ec3n b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. Nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a c\u00e1c k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng tr\u1edf n\u00ean r\u00f5 r\u00e0ng khi xem x\u00e9t:<\/p>\n\n\n\n

    \n
  1. Thi\u1ebfu s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a<\/strong>: Ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng \u0111\u01b0a ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p gi\u1ed1ng nhau cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng l\u1edbn m\u00e0 kh\u00f4ng t\u00ednh \u0111\u1ebfn s\u1edf th\u00edch hay th\u00f3i quen c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00e1 nh\u00e2n, khi\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u1ed1ng tr\u1edf n\u00ean k\u00e9m ph\u00f9 h\u1ee3p h\u01a1n.<\/li>\n\n\n\n
  2. Kh\u1ea3 n\u0103ng t\u1eadp trung gi\u1ea3m s\u00fat<\/strong>: Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb ng\u1eadp tr\u00e0n trong bi\u1ec3n th\u00f4ng tin, kh\u1ea3 n\u0103ng t\u1eadp trung c\u1ee7a h\u1ecd ng\u00e0y c\u00e0ng gi\u1ea3m s\u00fat. Ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, v\u1ed1n th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o d\u00e0i d\u00f2ng hay c\u00e1c m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m r\u01b0\u1eddm r\u00e0, kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u v\u1ec1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1ee9c th\u00ec m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00f2i h\u1ecfi.<\/li>\n\n\n\n
  3. S\u1ef1 thay \u0111\u1ed5i trong ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong>: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u1ecf ra ho\u00e0i nghi \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, th\u01b0\u1eddng coi \u0111\u00f3 l\u00e0 h\u00ecnh th\u1ee9c l\u00f4i k\u00e9o ho\u1eb7c thi\u1ebfu ch\u00e2n th\u00e0nh. H\u1ecd hi\u1ec7n nay \u0111\u1eb7t ni\u1ec1m tin nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), \u0111\u1ed3ng th\u1eddi b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi tr\u1ea3i nghi\u1ec7m, \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi xung quanh, d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ef1 thay \u0111\u1ed5i c\u0103n b\u1ea3n trong c\u00e1ch nh\u00ecn nh\u1eadn v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ol>\n\n\n\n

    Nh\u1eefng h\u1ea1n ch\u1ebf n\u00e0y cho th\u1ea5y r\u00f5 l\u00fd do t\u1ea1i sao traditional marketing doesn’t work on AI<\/strong>\u2014n\u00f3 kh\u00f4ng th\u1ec3 th\u00edch \u1ee9ng v\u1edbi b\u1ed1i c\u1ea3nh \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng do k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 \u0111\u1ecbnh h\u00ecnh.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Research: Traditional Marketing Doesn’t Work on AI. Shopping agents and pricing strategies are considered key factors in achieving effectiveness.<\/h2>\n\n\n\n
    \"T\u1ea1i<\/figure>\n\n\n\n

    C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p. Ph\u00e2n t\u00edch b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng nh\u1ea5n m\u1ea1nh vai tr\u00f2 quan tr\u1ecdng c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 mua s\u1eafm trong su\u1ed1t qu\u00e1 tr\u00ecnh mua h\u00e0ng, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng d\u1ef1a v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u khi\u1ec3n b\u1edfi thu\u1eadt to\u00e1n.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Vai tr\u00f2 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 mua s\u1eafm d\u1ef1a tr\u00ean d\u1eef li\u1ec7u trong ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i<\/h3>\n\n\n\n

    C\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI ph\u00e1t huy hi\u1ec7u qu\u1ea3 nh\u1edd d\u1eef li\u1ec7u \u2014 b\u1eb1ng c\u00e1ch truy c\u1eadp, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i m\u00e3 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. Ch\u00fang t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm, ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u00f3i quen mua s\u1eafm, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c. Ch\u00ednh nh\u1edd vi\u1ec7c khai th\u00e1c d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd n\u00e0y m\u00e0 c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI th\u00e0nh c\u00f4ng \u1edf nh\u1eefng n\u01a1i m\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n

    Ng\u01b0\u1ee3c l\u1ea1i, ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau theo c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ed1 \u0111\u1ecbnh. C\u00e1c chi\u1ebfn d\u1ecbch th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn c\u00e1c nh\u00f3m tu\u1ed5i ho\u1eb7c m\u1ee9c thu nh\u1eadp c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean nh\u1eefng gi\u1ea3 \u0111\u1ecbnh chung chung thay v\u00ec nh\u1eefng ph\u00e2n t\u00edch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00e1 nh\u00e2n h\u00f3a. Khi th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng b\u00e3o h\u00f2a v\u1edbi v\u00f4 s\u1ed1 l\u1ef1a ch\u1ecdn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, \u0111\u00e1p \u1ee9ng tr\u1ef1c ti\u1ebfp nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd, khi\u1ebfn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng tr\u1edf n\u00ean l\u1ea1c h\u1eadu.<\/p>\n\n\n\n

    H\u01a1n n\u1eefa, trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm<\/strong> is increasingly digital, consumers are becoming more comfortable sharing personal data with AI systems. This trust fosters a willingness to engage with AI shopping agents, further driving the disconnect between traditional marketing strategies and modern consumer behavior. An environment shaped by constant technological mutation, traditional marketing can no longer assume it has access to consumers’ attention.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    C\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/h3>\n\n\n\n

    C\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh cho th\u1ea5y t\u00e1c \u0111\u1ed9ng s\u00e2u r\u1ed9ng c\u1ee7a c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau. Ch\u1eb3ng h\u1ea1n, c\u00e1c \u00f4ng l\u1edbn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Amazon t\u1eadn d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n AI \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3, t\u1eeb \u0111\u00f3 gi\u00fap t\u0103ng doanh s\u1ed1 nh\u1edd mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c doanh nghi\u1ec7p v\u1eabn \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng l\u1ea1i ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng suy gi\u1ea3m, do h\u1ecd ch\u01b0a khai th\u00e1c \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng m\u00e0 AI mang l\u1ea1i.<\/p>\n\n\n\n

    Trong ng\u00e0nh du l\u1ecbch, c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Expedia s\u1eed d\u1ee5ng c\u00e1c tr\u1ee3 l\u00fd \u1ea3o d\u1ef1a tr\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c g\u00f3i du l\u1ecbch theo s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m ri\u00eang bi\u1ec7t m\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng tr\u1ee3 l\u00fd mua s\u1eafm AI \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n

    H\u01a1n n\u1eefa, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u00edch h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0o khung c\u00f4ng ngh\u1ec7 AI c\u1ee7a m\u00ecnh cho bi\u1ebft h\u1ecd \u0111\u00e3 ghi nh\u1eadn s\u1ef1 gia t\u0103ng v\u1ec1 ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadn d\u1ee5ng c\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n di\u1ec7n v\u00e0 ph\u00e2n t\u00edch c\u1ea1nh tranh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 t\u1ed1i \u01b0u th\u00f4ng qua vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh theo th\u1eddi gian th\u1ef1c \u2014 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p m\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 b\u1eaft ch\u01b0\u1edbc th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

    It’s evident that the nghi\u00ean c\u1ee9u<\/strong> suggests that traditional marketing doesn’t work on AI. Not only do shopping agents and pricing strategies enhance effectiveness, but they also empower businesses to cultivate deeper connections with their customers.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    K\u1ebft lu\u1eadn<\/h2>\n\n\n\n

    T\u00f3m l\u1ea1i, nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 t\u00edch h\u1ee3p c\u1ee7a c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI v\u00e0o h\u00e0nh vi mua h\u00e0ng. Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng, vi\u1ec7c nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u00e0 nh\u1eefng l\u1ee3i th\u1ebf s\u00e1ng t\u1ea1o m\u00e0 AI mang l\u1ea1i c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng n\u00e0y. Quan \u0111i\u1ec3m cho r\u1eb1ng traditional marketing doesn’t work on AI<\/strong>, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c c\u00e1c \u0111\u1ea1i l\u00fd mua s\u1eafm v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, nh\u1ea5n m\u1ea1nh s\u1ef1 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 th\u00edch \u1ee9ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong m\u1ed9t th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng s\u1ed1 h\u00f3a.<\/p>","protected":false},"excerpt":{"rendered":"

    Traditional Marketing Doesn’t Work on AI. Shopping agents and pricing strategies are considered key factors in achieving effectiveness. As technology advances, the landscape of marketing transforms, leaving traditional strategies less effective, particularly when it comes to engaging with artificial intelligence (AI) shopping agents. Businesses introducing offers and promotions that were once successful are finding themselves […]<\/p>\n","protected":false},"author":2,"featured_media":557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[35,36,34],"class_list":["post-555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-experience","tag-blackaha-com","tag-competitor-price-tracking-monitoring-software","tag-shopping-agents"],"featured_image_src":{"landsacpe":["https:\/\/blackaha.com\/wp-content\/uploads\/2026\/05\/increase-sales-retail-1140x445.jpg",1140,445,true],"list":["https:\/\/blackaha.com\/wp-content\/uploads\/2026\/05\/increase-sales-retail-463x348.jpg",463,348,true],"medium":["https:\/\/blackaha.com\/wp-content\/uploads\/2026\/05\/increase-sales-retail-300x169.jpg",300,169,true],"full":["https:\/\/blackaha.com\/wp-content\/uploads\/2026\/05\/increase-sales-retail.jpg",2120,1192,false]},"_links":{"self":[{"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/posts\/555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/comments?post=555"}],"version-history":[{"count":1,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/posts\/555\/revisions"}],"predecessor-version":[{"id":558,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/posts\/555\/revisions\/558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/media\/557"}],"wp:attachment":[{"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/media?parent=555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/categories?post=555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/tags?post=555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}