If you\u2019ve chosen to venture into e-commerce, regardless of your role, you’ll encounter a significant workload. In today’s landscape, customers are skilled at comparing and identifying the best products based on price. Nearly 60% of online shoppers cite price as their main criterion for purchasing. Therefore, being aware of competitors\u2019 pricing is crucial for e-commerce businesses. Yet many owners still track competitor prices manually. Let\u2019s explore why manual tracking is not considered a best practice in e-commerce.
B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n th\u1ee7 c\u00f4ng ho\u1eb7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m theo d\u00f5i \u0111\u1ed1i th\u1ee7. D\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i, vi\u1ec7c theo d\u00f5i th\u1ee7 c\u00f4ng \u0111i k\u00e8m v\u1edbi r\u1ea5t nhi\u1ec1u th\u00e1ch th\u1ee9c. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd n\u00eau r\u00f5 nh\u1eefng l\u00fd do b\u1ea1n n\u00ean ng\u1eebng theo d\u00f5i th\u1ee7 c\u00f4ng v\u00e0 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m theo d\u00f5i gi\u00e1 \u0111\u1ed1i th\u1ee7 t\u1ef1 \u0111\u1ed9ng.<\/p>\n\n\n\n
<\/p>\n\n\n\n
1. Gi\u1ea3m thi\u1ec3u r\u1ee7i ro sai s\u00f3t<\/strong><\/p>\n\n\n\n Excel is widely used across businesses and fits most workflow processes. However, it’s not the optimal tool for storing and monitoring competitor prices. With thousands of data points to sift through, it’s easy to overlook some information when transferring data from competitors\u2019 online stores to your records. Essentially, manual tracking increases the likelihood of making mistakes. <\/p>\n\n\n\n 2. Lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 s\u1ef1 thay \u0111\u1ed5i gi\u00e1<\/strong><\/p>\n\n\n\n C\u1ea1nh tranh v\u1ec1 gi\u00e1 tr\u00ean m\u1ea1ng c\u00f3 th\u1ec3 r\u1ea5t gay g\u1eaft. Trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 \u0111i\u1ec7n t\u1eed, trang tr\u00ed n\u1ed9i th\u1ea5t, x\u00e2y d\u1ef1ng, th\u1ec3 thao v\u00e0 \u00e2m nh\u1ea1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 th\u01b0\u1eddng xuy\u00ean bi\u1ebfn \u0111\u1ed9ng. Ngo\u00e0i ra, h\u00e3y l\u01b0u \u00fd \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 gi\u00e1 \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 Black Friday, Cyber Monday v\u00e0 Ng\u00e0y L\u1ec5 T\u00ecnh Nh\u00e2n. Do t\u00ednh ch\u1ea5t bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a gi\u00e1 c\u1ea3, vi\u1ec7c c\u1eadp nh\u1eadt d\u1eef li\u1ec7u th\u1ee7 c\u00f4ng h\u00e0ng ng\u00e0y l\u00e0 kh\u00f4ng kh\u1ea3 thi. <\/p>\n\n\n\n 3. Th\u1eddi gian l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng<\/strong><\/p>\n\n\n\n Recognizing the value of time is crucial for boosting productivity. Imagine managing over 500 products in your online store. Can you fathom the countless hours required to track various competitor prices for all those products? Such a workload isn’t sustainable and is likely to lead to losses. Furthermore, there may be areas for improvement in your business operations. Redirect your employees’ skills to these areas and let automated tools gather accurate market data multiple times a day. Relying on manual tasks will become increasingly less viable in the future.<\/p>\n\n\n\n <\/p>\n\n\n\n 4. Gi\u1ea3m chi ph\u00ed<\/strong><\/p>\n\n\n\n M\u1ed1i quan h\u1ec7 n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n: n\u1ebfu b\u1ea1n mu\u1ed1n theo d\u00f5i th\u1ee7 c\u00f4ng 1.000 URL m\u1ed7i ng\u00e0y, b\u1ea1n s\u1ebd ph\u1ea3i chi tr\u1ea3 \u00edt nh\u1ea5t m\u1ee9c l\u01b0\u01a1ng c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi, v\u00e0 c\u00f4ng vi\u1ec7c n\u00e0y s\u1ebd chi\u1ebfm tr\u1ecdn to\u00e0n b\u1ed9 th\u1eddi gian l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd. Ng\u01b0\u1ee3c l\u1ea1i, ph\u1ea7n m\u1ec1m theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n r\u1ea5t nhi\u1ec1u. \u0110\u1eebng ng\u1ea7n ng\u1ea1i so s\u00e1nh m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh c\u1ee7a m\u1ed9t v\u1ecb tr\u00ed c\u1ea5p d\u01b0\u1edbi v\u1edbi c\u00e1c g\u00f3i gi\u00e1 c\u1ee7a ph\u1ea7n m\u1ec1m theo d\u00f5i gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n <\/p>\n\n\n\n 5. N\u00e2ng cao \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1ef1 b\u00e1o<\/strong><\/p>\n\n\n\n By leveraging competitive intelligence software, you can focus deeply on data analysis. Saving significant time and resources allows you to understand your product’s life cycle, anticipate price trends, and recognize seasonal price changes or opportunities for discounts and promotions. With this information at your fingertips, you\u2019ll be better equipped to make informed decisions for your business\u2019s future.<\/p>","protected":false},"excerpt":{"rendered":" If you\u2019ve chosen to venture into e-commerce, regardless of your role, you’ll encounter a significant workload. In today’s landscape, customers are skilled at comparing and identifying the best products based on price. Nearly 60% of online shoppers cite price as their main criterion for purchasing. Therefore, being aware of competitors\u2019 pricing is crucial for e-commerce […]<\/p>\n","protected":false},"author":1,"featured_media":433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[16],"class_list":["post-128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-experience","tag-business"],"featured_image_src":{"landsacpe":["https:\/\/blackaha.com\/wp-content\/uploads\/2019\/05\/Benefits-of-Using-Competitor-1140x445.jpeg",1140,445,true],"list":["https:\/\/blackaha.com\/wp-content\/uploads\/2019\/05\/Benefits-of-Using-Competitor-463x348.jpeg",463,348,true],"medium":["https:\/\/blackaha.com\/wp-content\/uploads\/2019\/05\/Benefits-of-Using-Competitor-300x200.jpeg",300,200,true],"full":["https:\/\/blackaha.com\/wp-content\/uploads\/2019\/05\/Benefits-of-Using-Competitor.jpeg",1536,1024,false]},"_links":{"self":[{"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/posts\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":3,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/posts\/128\/revisions"}],"predecessor-version":[{"id":431,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/posts\/128\/revisions\/431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/media\/433"}],"wp:attachment":[{"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/categories?post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blackaha.com\/vi\/wp-json\/wp\/v2\/tags?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e1ng tin c\u1eady v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng s\u1ebd gi\u00fap b\u1ea1n lo\u1ea1i b\u1ecf r\u1ee7i ro sai s\u00f3t.<\/p>\n\n\n\n
Do \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3. B\u1eb1ng c\u00e1ch k\u00edch ho\u1ea1t c\u00e1c th\u00f4ng b\u00e1o c\u1ea3nh b\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng nhanh ch\u00f3ng tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 m\u1ed9t c\u00e1ch linh ho\u1ea1t nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n