{"id":125,"date":"2019-05-14T22:31:33","date_gmt":"2019-05-14T22:31:33","guid":{"rendered":"http:\/\/sw-themes.com\/porto_dummy\/?p=125"},"modified":"2026-04-07T14:56:20","modified_gmt":"2026-04-07T14:56:20","slug":"key-content-marketing-pitfalls-e-commerce-businesses-must-avoid","status":"publish","type":"post","link":"https:\/\/blackaha.com\/ja\/key-content-marketing-pitfalls-e-commerce-businesses-must-avoid\/","title":{"rendered":"E\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u304c\u907f\u3051\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u843d\u3068\u3057\u7a74"},"content":{"rendered":"

A<\/span> \u91cd\u8981<\/span> \u756a\u53f7<\/span> \u306e<\/span> \u96fb\u5b50\u5546\u53d6\u5f15<\/span> \u5404\u793e<\/span> \u6301\u3064<\/span> \u3055\u308c\u3066\u3044\u308b<\/span> \u30c1\u30e3\u30cd\u30ea\u30f3\u30b0<\/span> \u5b9f\u8cea\u7684<\/span> \u30ea\u30bd\u30fc\u30b9<\/span> \u306b<\/span> \u5185\u5bb9<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span> \u306b\u3068\u3063\u3066<\/span> \u304b\u306a\u308a<\/span> \u3044\u304f\u3064\u304b<\/span> \u6642\u9593<\/span> \u4eca\u306f\u306d\u3002.<\/span> \u3053\u308c\u306f<\/span> \u50be\u5411<\/span> \u306f<\/span> \u52c7\u6c17\u3065\u3051\u3089\u308c\u308b\u3001,<\/span> \u3068\u3057\u3066<\/span> \u305d\u308c<\/span> \u53cd\u7701<\/span> \u305d\u306e<\/span> \u6210\u9577\u4e2d<\/span> \u4fe1\u983c<\/span> \u305d\u306e<\/span> \u30d3\u30b8\u30cd\u30b9<\/span> \u30aa\u30fc\u30ca\u30fc<\/span> \u6301\u3064<\/span> \u3067<\/span> \u3053\u308c<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span> \u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308b\u3002.<\/span> \u305d\u308c\u306f<\/span> a<\/span> \u30b9\u30de\u30fc\u30c8<\/span> \u6226\u7565<\/span> \u305d\u306e<\/span> \u306a\u3044<\/span> \u306e\u307f<\/span> \u30a2\u30c8\u30e9\u30af\u30b7\u30e7\u30f3<\/span> \u65b0\u3057\u3044<\/span> \u304a\u5ba2\u69d8<\/span> \u3057\u304b\u3057<\/span> \u307e\u305f<\/span> \u9ad8\u3081\u308b<\/span> \u30e6\u30fc\u30b6\u30fc<\/span> \u5fe0\u8aa0\u5fc3\u3060\u3002.<\/span><\/p>\n\n\n\n

\u3057\u304b\u3057\u3060\u3001,<\/span> \u3044\u304f\u3064\u304b<\/span> \u96fb\u5b50\u5546\u53d6\u5f15<\/span> \u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u3001,<\/span> \u7279\u306b<\/span> \u65b0\u52a0\u5165\u9078\u624b,<\/span> \u306f<\/span> \u307e\u3060<\/span> \u767a\u898b<\/span> \u5f7c\u3089\u306e<\/span> \u8db3\u5834<\/span> \u3067<\/span> \u3053\u308c<\/span> \u30a2\u30ea\u30fc\u30ca.<\/span> \u5f7c\u3089\u306f<\/span> \u306f<\/span> \u3067<\/span> \u305d\u306e<\/span> \u65e9\u3044<\/span> \u30b9\u30c6\u30fc\u30b8<\/span> \u306e<\/span> \u767a\u5c55\u9014\u4e0a<\/span> \u5f7c\u3089\u306e<\/span> \u5185\u5bb9<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span> \u6226\u7565\u3060\u3002.<\/span><\/p>\n\n\n\n

\u4e00\u65b9<\/span> \u6211\u3005<\/span> \u8912\u3081\u79f0\u3048\u308b<\/span> \u3053\u308c\u3089<\/span> \u52aa\u529b\u3057\u305f\u3001,<\/span> \u305d\u308c\u306f<\/span> \u6975\u3081\u3066\u91cd\u8981<\/span> \u3078\u306e<\/span> \u8a8d\u3081\u308b<\/span> \u305d\u306e<\/span> \u65b0\u3057\u3044<\/span> \u53c2\u52a0\u8005<\/span> \u306f<\/span> \u3057\u3070\u3057\u3070<\/span> \u3046\u3064\u3080\u304d<\/span> \u3078\u306e<\/span> \u4f5c\u6210<\/span> \u30a8\u30e9\u30fc<\/span> \u671f\u9593\u4e2d<\/span> \u3053\u308c<\/span> \u5b66\u7fd2<\/span> \u30d7\u30ed\u30bb\u30b9\u3060\u3002.<\/span> \u5076\u6570<\/span> \u500b\u4eba<\/span> \u8ab0<\/span> \u306f<\/span> \u304a\u306a\u3058\u307f<\/span> \u3068<\/span> \u5185\u5bb9<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span> \u7f36<\/span> \u3064\u307e\u305a\u304f<\/span> \u306b<\/span> \u4e00\u822c\u7684<\/span> \u843d\u3068\u3057\u7a74.<\/span><\/p>\n\n\n\n

\u3053\u308c\u306f<\/span> \u9055\u3046<\/span> \u3078\u306e<\/span> \u505c\u3081\u308b<\/span> \u3042\u306a\u305f<\/span> \u3088\u308a<\/span> \u8ffd\u8de1<\/span> \u5185\u5bb9<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0;<\/span> \u305d\u308c\u306f<\/span> a<\/span> \u306a\u304b\u306a\u304b<\/span> \u52b9\u679c\u7684<\/span> \u6226\u7565\u3060\u3002.<\/span> \u3057\u304b\u3057\u3060\u3001,<\/span> \u3067\u3055\u3048<\/span> \u30de\u30a4\u30ca\u30fc<\/span> \u3064\u307e\u305a\u304d<\/span> \u7f36<\/span> \u30ea\u30fc\u30c9<\/span> \u3078\u306e<\/span> \u91cd\u8981<\/span> \u8d64\u5b57<\/span> \u3067<\/span> \u6761\u4ef6<\/span> \u306e<\/span> \u6642\u9593\u3067\u3042\u308b\u3001,<\/span> \u304a\u91d1\u3060\u3001,<\/span> \u305d\u3057\u3066<\/span> \u9867\u5ba2<\/span> \u6e80\u8db3\u3060\u3001,<\/span> \u306a\u3044<\/span> \u3078\u306e<\/span> \u8a00\u53ca<\/span> \u305d\u306e<\/span> \u30dd\u30c6\u30f3\u30b7\u30e3\u30eb<\/span> \u30c0\u30e1\u30fc\u30b8<\/span> \u3078\u306e<\/span> \u3042\u306a\u305f\u306e<\/span> brand’s<\/span> \u306e\u8a55\u5224\u304c\u9ad8\u3044\u3002.<\/span><\/p>\n\n\n\n

\u306b\u3064\u3044\u3066<\/span> \u30a4\u30f3\u30b9\u30bf\u30f3\u30b9\u3060\u3001,<\/span> \u4f7f\u7528\u3057\u3066<\/span> \u30a2\u30f3<\/span> \u4e0d\u9069\u5207<\/span> \u30e1\u30c3\u30bb\u30fc\u30b8<\/span> \u7f36<\/span> \u7d50\u679c<\/span> \u3067<\/span> \u30a2\u30c8\u30e9\u30af\u30b7\u30e7\u30f3<\/span> \u305d\u306e<\/span> \u4e0d\u6b63\u89e3<\/span> \u89b3\u5ba2\u306e\u7686\u3055\u3093\u3002.<\/span> \u4e00\u65b9<\/span> \u5897\u52a0<\/span> \u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/span> \u304b\u3082\u3057\u308c\u306a\u3044<\/span> \u898b\u3048\u308b<\/span> \u6709\u76ca\u3060\u3001,<\/span> \u305d\u308c<\/span> \u306b\u306a\u308b\u3002<\/span> \u865a\u3057\u3044<\/span> \u3082\u3057<\/span> \u3042\u306a\u305f<\/span> \u304b\u306a\u308f\u306a\u3044<\/span> \u30b3\u30f3\u30d0\u30fc\u30c8<\/span> \u305d\u308c\u3089<\/span> \u8a2a\u554f\u8005.<\/span> \u3055\u3089\u306b,<\/span> \u30a2\u30f3<\/span> \u9078\u308a\u306b\u9078\u3063\u3066<\/span> \u30e1\u30c3\u30bb\u30fc\u30b8<\/span> \u7f36<\/span> \u3064\u3044<\/span> \u6012\u308a\u3092\u8cb7\u3046<\/span> \u3042\u306a\u305f\u306e<\/span> \u89b3\u5ba2\u306e\u7686\u3055\u3093\u3002.<\/span><\/p>\n\n\n\n

\u3078<\/span> \u30d8\u30eb\u30d7<\/span> \u3042\u306a\u305f<\/span> \u30ca\u30d3\u30b2\u30fc\u30c8<\/span> \u3053\u308c\u3089<\/span> \u304c\u8ab2\u984c\u3060\u3001,<\/span> \u6211\u3005\u306f<\/span> \u7279\u5b9a<\/span> \u3057<\/span> \u5fc5\u8981\u4e0d\u53ef\u6b20<\/span> \u5185\u5bb9<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span> \u904e\u3061<\/span> \u305d\u306e<\/span> \u3059\u3079\u3066<\/span> \u96fb\u5b50\u5546\u53d6\u5f15<\/span> \u30d3\u30b8\u30cd\u30b9<\/span> \u3079\u304d\u3067\u3042\u308b<\/span> \u7261\u725b<\/span> \u30af\u30ea\u30a2<\/span> \u306e\uff1a<\/span><\/p>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

1.<\/span> \u30b3\u30d4\u30fc<\/span> Competitors’<\/span> \u5185\u5bb9<\/span> \u3042\u307e\u308a\u306b\u3082<\/span> \u81ea\u7531\u306b<\/span><\/h3>\n\n\n\n

\u305d\u308c\u306f<\/span> \u6709\u76ca<\/span> \u3078\u306e<\/span> \u898b\u308b<\/span> \u3069\u306e\u3088\u3046\u306b<\/span> \u3042\u306a\u305f\u306e<\/span> \u30b3\u30f3\u30da\u30c6\u30a3\u30b7\u30e7\u30f3<\/span> \u30a2\u30d7\u30ed\u30fc\u30c1<\/span> \u5f7c\u3089\u306e<\/span> \u5185\u5bb9<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0.<\/span> \u3057\u304b\u3057\u3060\u3001,<\/span> it’s<\/span> \u5fc5\u8981\u4e0d\u53ef\u6b20<\/span> \u3078\u306e<\/span> \u5358\u306b<\/span> \u53d6\u308b<\/span> \u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3<\/span> \u306a\u3057<\/span> \u30a2\u30a6\u30c8\u30e9\u30a4\u30c8<\/span> \u6a21\u5023<\/span> \u5f7c\u3089\u306e<\/span> \u4ed5\u4e8b\u3060\u3002.<\/span><\/p>\n\n\n\n

\u6a21\u5023<\/span> \u3082\u3046\u4e00\u3064<\/span> brand’s<\/span> \u5185\u5bb9<\/span> \u5f31\u4f53\u5316<\/span> \u305d\u306e<\/span> \u4fe1\u983c\u6027<\/span> \u306e<\/span> \u3059\u3079\u3066<\/span> \u96fb\u5b50\u5546\u53d6\u5f15<\/span> \u9078\u624b<\/span> \u304c\u95a2\u4e0e\u3057\u3066\u3044\u308b\u3001,<\/span> \u7279\u306b<\/span> \u3044\u3064<\/span> \u3092\u767a\u898b\u3057\u305f\u3002.<\/span> \u30b0\u30fc\u30b0\u30eb<\/span> \u901a\u5e38<\/span> \u7f70\u3059\u308b<\/span> \u8907\u88fd<\/span> \u306e\u5185\u5bb9\u3060\u3001,<\/span> \u3069\u306e<\/span> \u624b\u6bb5<\/span> \u3042\u306a\u305f\u306e<\/span> \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8<\/span> \u53ef\u80fd\u6027\u304c\u3042\u308b<\/span> \u6d88\u5931<\/span> \u3088\u308a<\/span> \u63a2\u7d22<\/span> \u306e\u7d50\u679c\u3060\u3002.<\/span><\/p>\n\n\n\n

\u52a0\u3048\u3066,<\/span> \u30ea\u30d4\u30fc\u30c6\u30a3\u30f3\u30b0<\/span> \u5185\u5bb9<\/span> \u306f<\/span> a<\/span> \u5ec3\u68c4\u7269<\/span> \u306e<\/span> \u30ea\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3002.<\/span> \u3057\u304b\u3057<\/span> \u305d\u308c<\/span> \u5fc5\u8981<\/span> \u5c11\u306a\u3044<\/span> \u6642\u9593\u3067\u3042\u308b\u3001,<\/span> \u305d\u306e<\/span> \u6b20\u5982<\/span> \u306e<\/span> \u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3<\/span> \u7f36<\/span> \u9006\u52b9\u679c\u3060\u3002.<\/span> \u3082\u3057<\/span> \u3042\u306a\u305f\u306e<\/span> \u30da\u30fc\u30b8<\/span> \u30c0\u30e1\u30c0\u30e1<\/span> \u30b7\u30e7\u30fc<\/span> \u4e0a<\/span> \u3067<\/span> \u63a2\u7d22<\/span> \u7d50\u679c<\/span> \u6b63\u5f53<\/span> \u3078\u306e<\/span> \u5b58\u5728<\/span> \u304c\u91cd\u8907\u3059\u308b\u3001,<\/span> you’ll<\/span> \u611f\u3058\u308b<\/span> \u305d\u306e<\/span> \u30a4\u30f3\u30d1\u30af\u30c8\u304c\u3042\u308b\u3002.<\/span><\/p>\n\n\n\n

\u6301\u3064\u3053\u3068<\/span> a<\/span> \u5c02\u7528<\/span> \u5185\u5bb9<\/span> \u30e9\u30a4\u30bf\u30fc<\/span> \u307e\u305f\u306f<\/span> \u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc<\/span> \u7f36<\/span> \u3067\u3042\u308a\u307e\u3059<\/span> \u6709\u5229<\/span> \u3053\u3053\u306b\u3042\u308b\u3002.<\/span> \u4e00\u65b9<\/span> \u8cc3\u501f<\/span> \u8ab0\u304b<\/span> \u7f36<\/span> \u3067\u3042\u308a\u307e\u3059<\/span> \u6311\u6226\u7684\u3060\u3001,<\/span> \u5171\u540c<\/span> \u3068<\/span> a<\/span> \u5185\u5bb9<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span> \u4ee3\u7406\u5e97<\/span> \u304b\u3082\u3057\u308c\u306a\u3044<\/span> \u3067\u3042\u308a\u307e\u3059<\/span> a<\/span> \u3082\u3063\u3068\u898b\u308b<\/span> \u52b9\u7387\u7684<\/span> \u305d\u3057\u3066<\/span> \u30d5\u30ec\u30ad\u30b7\u30d6\u30eb<\/span> \u89e3\u6c7a\u7b56\u3060\u3002.<\/span> \u306b\u3064\u3044\u3066<\/span> \u6295\u8cc7<\/span> \u901a\u5e38<\/span> \u53ce\u7a6b\u9ad8<\/span> \u3088\u308a\u826f\u3044<\/span> \u306e\u7d50\u679c\u3060\u3002.<\/span><\/p>\n\n\n\n

<\/p>\n\n\n\n

2.<\/span> \u4f7f\u7528<\/span> a<\/span> \u30b8\u30a7\u30cd\u30ea\u30c3\u30af<\/span> \u58f0<\/span> \u305d\u3057\u3066<\/span> \u30b9\u30bf\u30a4\u30eb<\/span><\/h3>\n\n\n\n

\u6211\u3005\u306f<\/span> \u7406\u89e3\u3059\u308b<\/span> \u305d\u306e<\/span> \u65b0\u3057\u3044<\/span> \u96fb\u5b50\u5546\u53d6\u5f15<\/span> \u30d3\u30b8\u30cd\u30b9<\/span> \u304b\u3082\u3057\u308c\u306a\u3044<\/span> \u3067\u3042\u308a\u307e\u3059<\/span> \u3084\u3076\u3055\u304b<\/span> \u3078\u306e<\/span> \u53d6\u308b<\/span> \u30ea\u30b9\u30af<\/span> \u305d\u3057\u3066<\/span> \u3053\u3046\u3057\u3066<\/span> \u30ea\u30fc\u30f3<\/span> \u306b\u5bfe\u3057\u3066<\/span> a<\/span> \u30b8\u30a7\u30cd\u30ea\u30c3\u30af<\/span> \u30c8\u30fc\u30f3\u3002.<\/span> \u3053\u308c\u306f<\/span> \u30a2\u30d7\u30ed\u30fc\u30c1<\/span> \u304b\u3082\u3057\u308c\u306a\u3044<\/span> \u898b\u3048\u308b<\/span> \u5b89\u5168\u3060\u3001,<\/span> \u3057\u304b\u3057<\/span> \u305d\u308c<\/span> \u3064\u307e\u308a<\/span> \u5931\u6557<\/span> \u3078\u306e<\/span> \u5dee\u5225\u5316<\/span> \u3042\u306a\u305f\u306e<\/span> \u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u3002.<\/span><\/p>\n\n\n\n

\u4e00\u65b9<\/span> \u3042\u306a\u305f<\/span> \u304b\u3082\u3057\u308c\u306a\u3044<\/span> \u63d0\u4f9b\u3059\u308b<\/span> \u30e6\u30cb\u30fc\u30af<\/span> \u88fd\u54c1<\/span> \u305d\u3057\u3066<\/span> \u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3001,<\/span> \u305d\u306e<\/span> \u4e00\u8cab\u6027<\/span> \u306e<\/span> \u3042\u306a\u305f\u306e<\/span> \u66f8<\/span> \u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/span> \u306f<\/span> \u4f55<\/span> \u3064\u307e\u308a<\/span> \u30ad\u30e3\u30d7\u30c1\u30e3<\/span> \u9867\u5ba2<\/span> \u306b\u6ce8\u76ee\u3057\u3066\u307b\u3057\u3044\u3002.<\/span><\/p>\n\n\n\n

\u307b\u3068\u3093\u3069\u306e\u5834\u5408<\/span> \u6d88\u8cbb\u8005<\/span> \u4e00\u898b<\/span> \u3067<\/span> \u30d8\u30c3\u30c9\u30e9\u30a4\u30f3<\/span> \u305d\u3057\u3066<\/span> \u5f3e\u4e38<\/span> \u30dd\u30a4\u30f3\u30c8<\/span> \u3044\u3064<\/span> \u8a2a\u554f<\/span> a<\/span> \u88fd\u54c1<\/span> \u30da\u30fc\u30b8\u3092\u53c2\u7167\u3055\u308c\u305f\u3044\u3002.<\/span> \u3078<\/span> \u4f5c\u308b<\/span> \u30a2\u30f3<\/span> \u30a4\u30f3\u30d1\u30af\u30c8\u304c\u3042\u308b\u3001,<\/span> \u305d\u308c\u306f<\/span> \u6b20\u304b\u305b\u306a\u3044<\/span> \u3078\u306e<\/span> \u958b\u767a\u3059\u308b<\/span> a<\/span> \u660e\u78ba<\/span> \u58f0<\/span> \u305d\u306e<\/span> \u97ff\u304f<\/span> \u3068<\/span> \u3042\u306a\u305f\u306e<\/span> \u89b3\u5ba2\u306e\u7686\u3055\u3093\u3002.<\/span> A<\/span> \u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3060\u3001,<\/span> \u3068\u3063\u3064\u304d\u3084\u3059\u3044<\/span> \u30c8\u30fc\u30f3<\/span> \u30d5\u30a9\u30b9\u30bf\u30fc\u30ba<\/span> \u5a5a\u7d04<\/span> \u305d\u3057\u3066<\/span> \u5968\u52b1<\/span> \u304a\u5ba2\u69d8<\/span> \u3078\u306e<\/span> \u30b3\u30cd\u30af\u30c8<\/span> \u3068<\/span> \u3042\u306a\u305f\u306e<\/span> \u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u3002.<\/span><\/p>\n\n\n\n

<\/p>\n\n\n\n

3.<\/span> \u713c\u304d\u76f4\u3057<\/span> \u4e0d\u632f<\/span> \u5185\u5bb9<\/span><\/h3>\n\n\n\n

\u591a\u6570<\/span> \u521d\u5fc3\u8005<\/span> \u3067<\/span> \u5185\u5bb9<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span> \u304b\u3082\u3057\u308c\u306a\u3044<\/span> \u4f01\u3066\u308b<\/span> \u518d\u5229\u7528<\/span> \u524d<\/span> \u306e\u5185\u5bb9\u3060\u3002.<\/span> \u4e00\u65b9<\/span> \u3053\u308c<\/span> \u6226\u7565<\/span> \u304c\u3042\u308b\u3002<\/span> \u305d\u306e<\/span> \u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3001,<\/span> \u305d\u308c<\/span> \u6edd<\/span> \u30d5\u30e9\u30c3\u30c8<\/span> \u3082\u3057<\/span> \u305d\u306e<\/span> \u30aa\u30ea\u30b8\u30ca\u30eb<\/span> \u5185\u5bb9<\/span> \u3084\u3063\u305f<\/span> \u306a\u3044<\/span> \u97ff\u304d\u5408\u3046<\/span> \u3068<\/span> \u3042\u306a\u305f\u306e<\/span> \u89b3\u5ba2\u306e\u7686\u3055\u3093\u3002.<\/span><\/p>\n\n\n\n

\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0<\/span> \u6642\u4ee3\u9045\u308c<\/span> \u307e\u305f\u306f<\/span> \u3064\u307e\u3089\u306a\u3044<\/span> \u6750\u6599<\/span> \u306f<\/span> a<\/span> \u4e0d\u5229\u76ca<\/span> \u3078\u306e<\/span> \u3042\u306a\u305f\u306e<\/span> \u8aad\u8005\u306e\u7686\u3055\u3093\u3002.<\/span> \u5f7c\u3089\u306f<\/span> \u3079\u304d\u3067\u3042\u308b<\/span> \u30b2\u30a4\u30f3<\/span> \u8cb4\u91cd<\/span> \u30a4\u30f3\u30b5\u30a4\u30c8<\/span> \u3088\u308a<\/span> \u3042\u306a\u305f\u306e<\/span> \u306e\u5185\u5bb9\u3060\u3001,<\/span> \u3067\u304d\u308c\u3070<\/span> \u5897\u5f37<\/span> \u5f7c\u3089\u306e<\/span> \u751f\u6d3b<\/span> \u3067<\/span> \u3044\u304f\u3064\u304b<\/span> \u30de\u30ca\u30fc.<\/span><\/p>\n\n\n\n

\u899a\u3048\u3066\u304a\u3044\u3066\u307b\u3057\u3044\u3001,<\/span> \u54c1\u8cea<\/span> \u3079\u304d\u3067\u3042\u308b<\/span> \u5e38\u306b<\/span> \u5207\u308b<\/span> \u6570\u91cf\u3002.<\/span> \u3053\u308c\u306f<\/span> \u539f\u5247<\/span> \u30db\u30fc\u30eb\u30c9<\/span> \u771f\u306e<\/span> \u3067\u3055\u3048<\/span> \u3044\u3064<\/span> \u518d\u5229\u7528<\/span> \u30aa\u30fc\u30eb\u30c9<\/span> \u6750\u6599.<\/span> \u3082\u3057<\/span> \u305d\u306e<\/span> \u306f<\/span> \u3044\u3044\u3048<\/span> \u3092\u66f4\u65b0\u3057\u305f\u3001,<\/span> \u3042\u306a\u305f\u306e<\/span> \u8074\u8846<\/span> \u610f\u5fd7<\/span> \u304a\u305d\u3089\u304f<\/span> \u30d3\u30e5\u30fc<\/span> \u3042\u306a\u305f<\/span> \u3068\u3057\u3066<\/span> \u81ea\u5df1\u6e80\u8db3\u3060\u3002.<\/span><\/p>\n\n\n\n

A<\/span> \u30b9\u30de\u30fc\u30c8<\/span> \u30a2\u30d7\u30ed\u30fc\u30c1<\/span> \u306f<\/span> \u3078\u306e<\/span> \u30ec\u30d3\u30e5\u30fc<\/span> \u305d\u3057\u3066<\/span> \u30ea\u30d5\u30ec\u30c3\u30b7\u30e5<\/span> \u30aa\u30fc\u30eb\u30c9<\/span> \u306e\u5185\u5bb9\u3060\u3001,<\/span> \u3082\u3057\u304b\u3057\u305f\u3089<\/span> \u8ee2<\/span> \u305d\u308c<\/span> \u306b<\/span> a<\/span> \u65b0\u3057\u3044<\/span> \u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u30e9\u30a4\u30af<\/span> \u5909\u63db<\/span> a<\/span> \u30d6\u30ed\u30b0<\/span> \u30dd\u30b9\u30c8<\/span> \u306b<\/span> \u30a2\u30f3<\/span> \u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/span> \u307e\u305f\u306f<\/span> \u30d3\u30c7\u30aa<\/span> \u7f36<\/span> \u30a8\u30f3\u30b2\u30fc\u30b8<\/span> \u304a\u5ba2\u69d8<\/span> \u3082\u3063\u3068\u898b\u308b<\/span> \u52b9\u679c\u7684\u306b\u3002.<\/span><\/p>\n\n\n\n

<\/p>\n\n\n\n

4.<\/span> \u653e\u7f6e<\/span> \u691c\u7d22<\/span> \u30a8\u30f3\u30b8\u30f3<\/span> \u6700\u9069\u5316<\/span><\/h3>\n\n\n\n

\u4e00\u65b9<\/span> \u72e1\u733e<\/span> \u5185\u5bb9<\/span> \u30c6\u30fc\u30e9\u30fc\u30c9<\/span> \u3078\u306e<\/span> \u3042\u306a\u305f\u306e<\/span> \u8074\u8846<\/span> \u306f<\/span> \u30d0\u30a4\u30bf\u30eb\u3060\u3001,<\/span> it’s<\/span> \u7b49\u3057\u304f<\/span> \u91cd\u8981<\/span> \u3078\u306e<\/span> \u601d\u3044\u51fa\u3059<\/span> \u305d\u306e<\/span> \u63a2\u7d22<\/span> \u30a8\u30f3\u30b8\u30f3<\/span> \u30d7\u30ec\u30fc<\/span> a<\/span> \u30af\u30ea\u30c6\u30a3\u30ab\u30eb<\/span> \u5f79\u5272<\/span> \u3068\u3057\u3066<\/span> \u307e\u3042\u306d\u3002.<\/span><\/p>\n\n\n\n

\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/span> \u3042\u306a\u305f\u306e<\/span> \u5185\u5bb9<\/span> \u52b9\u679c\u7684\u306b<\/span> \u306f<\/span> \u30d5\u30a1\u30f3\u30bf\u30b9\u30c6\u30a3\u30c3\u30af\u3060\u3001,<\/span> \u3057\u304b\u3057<\/span> \u305d\u308c\u306f<\/span> \u5f79\u7acb\u305f\u305a<\/span> \u3082\u3057<\/span> \u3044\u3044\u3048<\/span> \u3072\u3068\u3064<\/span> \u7f36<\/span> \u767a\u898b\u3059\u308b<\/span> \u305d\u308c\u3060\u3002.<\/span> \u3060\u304b\u3089,<\/span> \u7d44\u307f\u8fbc\u307f<\/span> \u95a2\u9023<\/span> \u30ad\u30fc\u30ef\u30fc\u30c9<\/span> \u5185<\/span> \u3042\u306a\u305f\u306e<\/span> \u7523\u696d<\/span> \u306f<\/span> \u6975\u3081\u3066\u91cd\u8981<\/span> \u306b\u3068\u3063\u3066<\/span> \u5897\u52a0<\/span> \u8996\u754c\u304c\u958b\u3051\u308b\u3002.<\/span><\/p>\n\n\n\n

\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb<\/span> \u30ad\u30fc\u30ef\u30fc\u30c9<\/span> \u306f<\/span> \u7279\u306b<\/span> \u52b9\u679c\u7684<\/span> \u3088\u308a<\/span> \u5f7c\u3089<\/span> \u50be\u5411<\/span> \u3078\u306e<\/span> \u6301\u3064<\/span> \u4e0b\u3052\u308b<\/span> \u30b3\u30f3\u30da\u30c6\u30a3\u30b7\u30e7\u30f3.<\/span> \u4e00\u65b9<\/span> \u7d71\u5408<\/span> \u5f7c\u3089<\/span> \u7f36<\/span> \u3067\u3042\u308a\u307e\u3059<\/span> \u6311\u6226\u7684\u3060\u3001,<\/span> \u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb<\/span> \u5185\u5bb9<\/span> \u4ee3\u7406\u5e97<\/span> \u3057\u3070\u3057\u3070<\/span> \u30a2\u30b7\u30b9\u30c8<\/span> \u3068<\/span> SEO<\/span> \u30ea\u30b5\u30fc\u30c1<\/span> \u3078\u306e<\/span> \u30d8\u30eb\u30d7<\/span> \u7279\u5b9a\u3059\u308b<\/span> \u305d\u306e<\/span> \u53f3<\/span> \u3092\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3057\u3066\u3044\u308b\u3002.<\/span><\/p>\n\n\n\n

\n\n\n\n

\u306b\u3088\u308b<\/span> \u30b9\u30c6\u30a2\u30ea\u30f3\u30b0<\/span> \u30af\u30ea\u30a2<\/span> \u306e<\/span> \u3053\u308c\u3089<\/span> \u843d\u3068\u3057\u7a74,<\/span> \u96fb\u5b50\u5546\u53d6\u5f15<\/span> \u30d3\u30b8\u30cd\u30b9<\/span> \u7f36<\/span> \u30b2\u30a4\u30f3<\/span> \u91cd\u8981<\/span> \u30c8\u30e9\u30af\u30b7\u30e7\u30f3<\/span> \u3067<\/span> \u305d\u306e<\/span> \u8ca0\u3051\u305a\u5acc\u3044<\/span> \u306e\u98a8\u666f\u306b\u306a\u308b\u3002.<\/span> \u5185\u5bb9<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span> \u30aa\u30d5\u30a1\u30fc<\/span> \u7d76\u5927<\/span> \u30dd\u30c6\u30f3\u30b7\u30e3\u30eb<\/span> \u306b\u3068\u3063\u3066<\/span> \u6210\u9577<\/span> \u3067<\/span> \u305d\u306e<\/span> \u7523\u696d\u3001,<\/span> \u305d\u3057\u3066<\/span> \u7406\u89e3<\/span> \u305d\u306e<\/span> \u4e00\u822c\u7684<\/span> \u3064\u307e\u305a\u304d<\/span> \u3078\u306e<\/span> \u907f\u3051\u308b<\/span> \u610f\u5fd7<\/span> \u63d0\u4f9b\u3059\u308b<\/span> \u305d\u306e<\/span> \u5fc5\u8981<\/span> \u9ad8\u3081\u308b<\/span> \u306b\u3068\u3063\u3066<\/span> \u3042\u306a\u305f\u306e<\/span> \u52aa\u529b\u3057\u305f\u3002.<\/span><\/p>\n\n\n\n

\u30c6\u30a4\u30af<\/span> \u3042\u306a\u305f\u306e<\/span> \u6642\u9593<\/span> \u3044\u3064<\/span> \u6226\u7565\u5316<\/span> \u3042\u306a\u305f\u306e<\/span> \u5185\u5bb9<\/span> \u305d\u3057\u3066<\/span> \u78ba\u4fdd\u3059\u308b<\/span> \u305d\u308c<\/span> \u30a2\u30e9\u30a4\u30f3\u30ba<\/span> \u5b8c\u5168\u306b<\/span> \u3068<\/span> \u3042\u306a\u305f\u306e<\/span> \u89b3\u5ba2\u306e<\/span> \u30cb\u30fc\u30ba<\/span> \u305d\u3057\u3066<\/span> \u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u3002.<\/span><\/p>\n\n\n\n

\u6700\u5f8c\u306b\u3001,<\/span> \u601d\u3044\u51fa\u3059<\/span> \u3078\u306e<\/span> \u7570\u306a\u308b<\/span> \u305d\u306e<\/span> \u8aac\u660e<\/span> \u306e<\/span> \u3042\u306a\u305f\u306e<\/span> \u88fd\u54c1\u3067\u3042\u308b\uff1b;<\/span> \u52a0\u7b97<\/span> a<\/span> \u500b\u4eba\u7684<\/span> \u30bf\u30c3\u30c1<\/span> \u7f36<\/span> \u304b\u306a\u308a<\/span> \u9ad8\u3081\u308b<\/span> \u9867\u5ba2<\/span> \u30a2\u30d4\u30fc\u30eb<\/span> \u305d\u3057\u3066<\/span> \u304a\u305d\u3089\u304f<\/span> \u30ea\u30fc\u30c9<\/span> \u3078\u306e<\/span> \u5897\u52a0<\/span> \u30bb\u30fc\u30eb\u30b9\u3092\u884c\u3046\u3002.<\/span><\/p>\n\n\n\n

\u306b\u3064\u3044\u3066<\/span> \u3082\u3063\u3068\u898b\u308b<\/span> \u30d2\u30f3\u30c8<\/span> \u30aa\u30f3<\/span> \u822a\u884c<\/span> \u96fb\u5b50\u5546\u53d6\u5f15<\/span> \u304c\u8ab2\u984c\u3060\u3001,<\/span> \u611f\u3058\u308b<\/span> \u7121\u6599<\/span> \u3078\u306e<\/span> \u30ea\u30fc\u30c1<\/span> \u30a2\u30a6\u30c8<\/span> \u307e\u305f\u306f<\/span> \u30b7\u30a7\u30a2<\/span> \u3042\u306a\u305f\u306e<\/span> \u611f\u60f3<\/span> \u3067<\/span> \u305d\u306e<\/span> \u30b3\u30e1\u30f3\u30c8<\/span> \u30bb\u30af\u30b7\u30e7\u30f3\u3092\u53c2\u7167\u3055\u308c\u305f\u3044\u3002.<\/span><\/p>\n\n\n\n

\u5185\u5bb9<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span> \u306f<\/span> \u7d14\u7c8b\u306b<\/span> a<\/span> \u30d1\u30ef\u30d5\u30eb<\/span> \u5de5\u5177<\/span> \u306b\u3068\u3063\u3066<\/span> \u53d6\u5f97\u4e2d<\/span> \u30e6\u30fc\u30b6\u30fc<\/span> \u3067<\/span> \u305d\u306e<\/span> \u96fb\u5b50\u5546\u53d6\u5f15<\/span> \u30bb\u30af\u30bf\u30fc.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

A significant number of e-commerce companies have been channeling substantial resources into content marketing for quite some time now. This trend is encouraging, as it reflects the growing confidence that business owners have in this marketing approach. It\u2019s a smart strategy that not only attracts new customers but also enhances user loyalty. However, several e-commerce businesses, particularly newcomers, are still finding their footing in this arena. They are in the early stages of developing their content marketing strategies. While we applaud these efforts, it\u2019s crucial to recognize that new entrants are often prone to making errors during this learning process. Even individuals who are familiar with content marketing can stumble […]<\/p>\n","protected":false},"author":1,"featured_media":437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[16,15,17],"class_list":["post-125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-experience","tag-business","tag-competitor-price-monitoring-software","tag-price-comparison-software"],"featured_image_src":{"landsacpe":["https:\/\/blackaha.com\/wp-content\/uploads\/2019\/05\/Key-Content-Marketing-Pitfalls-E-commerce-Businesses-Must-Avoid-1140x445.webp",1140,445,true],"list":["https:\/\/blackaha.com\/wp-content\/uploads\/2019\/05\/Key-Content-Marketing-Pitfalls-E-commerce-Businesses-Must-Avoid-463x348.webp",463,348,true],"medium":["https:\/\/blackaha.com\/wp-content\/uploads\/2019\/05\/Key-Content-Marketing-Pitfalls-E-commerce-Businesses-Must-Avoid-300x169.webp",300,169,true],"full":["https:\/\/blackaha.com\/wp-content\/uploads\/2019\/05\/Key-Content-Marketing-Pitfalls-E-commerce-Businesses-Must-Avoid.webp",1280,720,false]},"_links":{"self":[{"href":"https:\/\/blackaha.com\/ja\/wp-json\/wp\/v2\/posts\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blackaha.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blackaha.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blackaha.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blackaha.com\/ja\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":2,"href":"https:\/\/blackaha.com\/ja\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"predecessor-version":[{"id":436,"href":"https:\/\/blackaha.com\/ja\/wp-json\/wp\/v2\/posts\/125\/revisions\/436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blackaha.com\/ja\/wp-json\/wp\/v2\/media\/437"}],"wp:attachment":[{"href":"https:\/\/blackaha.com\/ja\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blackaha.com\/ja\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blackaha.com\/ja\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}